Summary: Zebra Technologies purchased the Enterprise division of Motorola Solutions for $3.45 billion in 2014, which resulted in the formation of a new company that dominated the enterprise asset intelligence market. The consolidation not only adds value to Zebra’s RFID and asset tracking technologies but also expands its market reach and strengthens existing collaborations, such as that with Lowry Solutions. Customers still have uninterrupted access to the same products, services, and support.
Near the end of 2014, Zebra technologies completed the acquisition of Motorola Solutions’ Enterprise business for $3.45 billion in cash. The combination of these two asset tracking powers will produce a market leader in enterprise asset intelligence. The combined company will be a part of Zebra Technologies and, as a result, will be known as the Zebra Technologies Enterprise business.
Motorola Solutions recognized that the synergies between their Enterprise and Government businesses were not where they needed to be, and that prompted the shift solely focusing on the Government and Public Safety business.
Motorola Solutions will continue to design, manufacture, deliver, and integrate data communication and voice solutions to customers worldwide. Motorola’s mobile platform allows organizations to harness data in real time throughout the enterprise, providing visibility into physical assets, employees, and transactions through advanced solutions such as RFID asset tracking. Zebra Technologies is focused on building technologies that offer deeper insights into business operations, so businesses are able to make the smartest, most profitable decisions.
What does this acquisition mean for customers?
Only good things. Lowry Solutions is still aligned with both brands, so customers will not be affected. In fact, the transaction will allow Lowry to provide an even more impressive set of innovative solutions, including mobile device management solutions, that help customers succeed in their industries. Customers will continue to receive the same access, products, customer service, and industry expertise Lowry has always offered. This new, combined organization recognizes Lowry Solutions as a premier authorized partner.
The transaction will simply act as a way for Zebra to extend the geographical reach of their leading end-to-end solutions. The combined product/technology portfolio, including advanced rfid tracking capabilities, will present more growth opportunities for Zebra while also maximizing efficiency and productivity throughout the enterprise.
“Although this is undoubtedly a large acquisition for Zebra, we want our customers to know that things will be business as usual for Lowry Solutions,” said Mike Lowry, President and CEO of Lowry Solutions. “Zebra Technologies and Motorola Solutions are two innovative and like-minded organizations, and I’m confident that this transaction will be beneficial not only to Lowry, but to our customers as well.”
For more information on the acquisition, take a look at Zebra’s acquisition fact sheet.
Frequently asked questions
Zebra acquired the enterprise business of Motorola Solutions, which is mainly about the technologies for asset tracking and enterprise intelligence.
Customers do not notice any changes; Lowry continues to provide the same range of products, services, and support that it did previously.
The merger not only broadens the technology portfolio of Zebra but also allows the company to reach new markets and improve its efficiency solutions, including the top-notch RFID tracking.
Indeed, Motorola is concentrating on the Government and Public Safety sectors, whereas Zebra is looking after the enterprise side of technology.
With the help of enhanced RFID and asset tracking solutions, companies can keep monitoring their assets, employees, and transactions, which in turn would help them with their efficiency and productivity.
