| Summary: Lowry Solutions strengthened its leadership team by appointing RFID experts John Greaves and Joe Leone in 2017. Their extensive experience in global RFID standards, logistics, and asset tracking enhances Lowry’s capabilities in AIDC and IoT solutions, helping the company deliver advanced real-time visibility and improved supply chain performance for clients. |
Brighton, MI — May 8, 2017 — John Greaves, known as “Mr. RFID”, and Joe Leone, master of RFID application engineering, have joined the Lowry Solutions senior leadership team, adding skill, resources, expertise, and experience as the company’s client base continues to grow globally. Lowry Solutions is a leading global systems Integrator of Automatic Identification and Data Capture (AIDC) and Internet of Things (IoT) solutions that simplify traceability to improve
productivity through real-time asset visibility.
Mr. Greaves has been actively involved in RFID for many years. His pioneering work in Logistics, Inventory Management, and the Returnable Transport Items sector with both active and passive RFID has led to the significant global adoption occurring in Supply Chains today. He was the founding chair of the US RFID standards group, led the European Spectrum Initiative, and was the leader of the GTAG program for EAN.UCC (GS1). Among his many significant RFID implementations worldwide, Greaves is credited with developing the one tag per pallet UHF solution with CHEP. Greaves served with distinction in the standards and equipment regulation bodies, ETSI, CEPT, CEN, and ISO. Additionally, he has been a member of, and addressed many of the leading industry bodies such as the Institute of Logistics, CIES, ICSC, and served as a representative to the Auto ID Center at MIT. He was the Vice President of NCR RFID, created the Deloitte RFID program, and has delivered over 6,000 projects with leading vendors and major users across the world using RF, Wireless, and RFID technologies. Speaking on his role at Lowry, Greaves commented, “I’ve joined Lowry as I consider them to be the best-placed company to meet the increasingly refined solutions that clients seek and vendors must meet.”
Mr. Leone is one of the RFID industry’s most accomplished solution designers and creators. With credits including asset visibility at NASA, the Delta Air Lines baggage handling success, and his accomplishments with the Department of Defense and the Marine Corps, Leone has created world-class applications for the Oil and Gas Sector and is considered a leading authority of UHF, RTLS, and SatCom integration for Asset Visibility and asset inventory management. Leone “enjoys the technological positivism at Lowry” and, in his new position as CTO, will drive the enhanced RFID platform, adding significant interoperability software to allow users to migrate cost-effectively across multiple platforms.
Michael Lowry, President and CEO, Lowry Solutions
“We’re very excited about the level of industry knowledge and expertise that both John and Joe are bringing to the company. Their hands-on experience within the RFID ecosystem will help us better serve the unique traceability needs of our current and future customers.”
Leadership Expertise as a Competitive Advantage
Broadening your executive team with senior leaders that have proven track records is less about bolstering an executive bench than it is supplementing the adaptability of a single organization to anticipate industry developments, drive innovation, and offer an elevated value to its customers. In enterprise technology, where projects usually mean moving target operational requirements and a need for a lot of context-specific judgement in an ever-changing environment, seasoned leadership gives that strategic alignment to really translate technical capability into consumable business outcomes.
Offered expeditions to leadership with vast deployment experiences and acting as a bridge for emerging IT innovations on their calm, helping organizations investing in enterprise mobility, data collection technologies, and asset visibility weather the storm, converting ideas into operational reality. Experienced leaders help ensure that solutions stay scalable and reliable, guided by technical insights while staying true to long-term business objectives through a combination of strategic planning and execution.
Expanding Strategic Vision Across the Organization

As customer requirements become increasingly sophisticated, technology providers must continuously refine their approach to solution design and implementation. Strong leadership encourages organizations to think beyond individual products and instead focus on delivering complete, integrated systems that improve operational performance.
This strategic perspective influences every stage of the customer journey, including:
- Discovery and solution planning
- Technology selection
- System architecture
- Deployment strategy
- Process optimization
- Long-term technology planning
By maintaining a clear vision across these areas, organizations can create solutions that continue to deliver value as business needs evolve.
Transforming Experience into Practical Solutions
Years of industry experience provide valuable insight into both successful implementations and common deployment challenges. Rather than relying solely on technical specifications, experienced leaders understand how different technologies perform in diverse operational environments.
This knowledge helps organizations:
- Evaluate multiple implementation approaches
- Anticipate operational challenges
- Recommend scalable system designs
- Improve project planning
- Reduce deployment risks
- Support smoother technology adoption
A practical, experience-driven approach enables customers to make informed decisions while minimizing disruption to daily operations.
Strengthening Technical Collaboration
Enterprise technology projects require close coordination between consultants, engineers, software developers, project managers, and customer support teams. Effective leadership promotes collaboration across these disciplines, ensuring that technical expertise is shared throughout the organization.
When knowledge flows across departments, teams are better positioned to:
- Develop consistent implementation standards
- Improve solution quality
- Resolve technical issues more efficiently
- Enhance customer communication
- Identify opportunities for continuous improvement
This collaborative environment supports stronger project outcomes while encouraging ongoing innovation.
Supporting a Customer-Focused Approach
Technical excellence is most valuable when it addresses real business challenges. Experienced leadership helps maintain a customer-first mindset by ensuring that every recommendation is based on operational goals rather than technology alone.
Organizations benefit from solutions that are designed to:
Business Objective | Leadership Contribution |
Improve operational efficiency | Strategic solution planning |
Increase asset visibility | Practical technology guidance |
Simplify workflows | Process-focused recommendations |
Support future growth | Scalable implementation strategies |
Reduce operational risk | Experience-based decision-making |
Maximize technology investments | Long-term planning and optimization |
Keeping customer outcomes at the center of every project strengthens long-term partnerships and builds confidence in enterprise technology initiatives.
Encouraging Continuous Innovation
Innovation is an ongoing process that requires organizations to evaluate new technologies while improving existing solutions. Leadership with extensive industry knowledge helps create an environment where new ideas can be explored without losing focus on customer needs.
Continuous innovation may involve:
- Enhancing system interoperability
- Improving deployment methodologies
- Streamlining implementation processes
- Expanding software capabilities
- Optimizing data collection workflows
- Increasing automation across operations
These improvements help organizations remain responsive to changing market demands while delivering measurable business value.
Developing the Next Generation of Technical Talent

Strong leadership also plays an important role in developing internal expertise. Experienced professionals can mentor engineers, consultants, and implementation teams by sharing practical knowledge gained through years of solving complex operational challenges.
Knowledge-sharing initiatives contribute to:
- Faster employee development
- Greater technical consistency
- Improved project execution
- Stronger cross-functional collaboration
- Higher service quality
- Long-term organizational growth
Investing in people helps ensure that expertise continues to grow alongside evolving technologies.
Positioning for Sustainable Growth
When organizations begin to add customers and go into other markets, the need for experienced leadership is important for guiding strategic growth. The businesses able to grow at scale successfully are the ones with sound processes in place, decisions based on data, and a focus on continuously improving product quality and customer support.
This enables technology providers to respond boldly to coming opportunities whilst continuing to deliver solutions that can be depended on under complex operational requirements.
Building Long-Term Value Through Leadership
Leadership experience pays off much more than just running day-to-day operations. It cultivates organizational value, develops a robust technical foundation, and aligns the long-term vision with customer-success initiatives as well as continuous innovation. The combination of strategic insight with expertise in implementing those strategies ensures organizations develop solutions that allow businesses to achieve greater visibility, operate more efficiently, and adapt to changes moving forward.
In enterprise technologies, healthy leadership is still vital for continuous growth, innovation, and providing customers with solutions that will help them meet future operational needs.
About Lowry Solutions
Lowry Solutions is a global systems Integrator of complete RFID and barcode solutions for diverse applications. As the industry leader for over four decades, Lowry has been implementing real-time asset visibility solutions that simplify traceability and improve business outcomes. The company continues to evolve alongside its customers to provide the most complete and contemporary data collection solutions available. 888-881-2477. https://lowrysolutions.com
Frequently Asked Questions
John Greaves and Joe Leone, both experienced RFID and AIDC industry experts, joined the leadership team.
John Greaves, known as “Mr. RFID,” is recognized for his global leadership in RFID standards, logistics innovation, and large-scale supply chain implementations.
Joe Leone specializes in RFID system design, asset visibility solutions, RTLS, and large-scale applications across industries like defense, aviation, and oil and gas.
Their expertise strengthens Lowry’s ability to design advanced RFID, IoT, and supply chain visibility solutions for global clients.
They have worked across logistics, aviation, defense, manufacturing, healthcare, and other industries requiring advanced tracking and asset management systems.

A Horizons Talent Alumnus and Microsoft Certified Systems Engineer (MCSE), the author brings a proven track record of success in senior shared-services leadership roles within large, complex multinational organizations, particularly in the manufacturing sector.
With deep experience at Senior Manager level, they have led strategic customer relationships by understanding core business imperatives, shaping service and solution propositions, and delivering measurable business outcomes.