Summary:
Did you know the worldwide 2D barcode reader market was worth USD 7.4 billion in 2023 and is anticipated to rise to around USD 15.17 billion by 2032. This exceptional growth shows how sectors are shifting away from merely basic 1D codes to more intelligent, data-loaded solutions. From following drugs and medical equipment to minimizing food waste at the grocery store and streamlining warehouse systems, 2D barcodes are changing how information moves with products. Their capacity to include detailed information in a small area makes them a basis of precision, efficiency, and confidence in supply chains.
Table of Contents
We have lived with the old striped barcodes for decades, but they were designed for a simpler time. Businesses today need much more, including accurate inventory levels, full traceability, regulatory information, and a way to swiftly connect physical goods to electronic records. That is precisely what 2D barcodes offer, in a space no bigger than an envelope stamp.
With one quick scan, teams can instantly view a product’s history, verify inventory, and access other vital information. This visibility reduces errors, keeps things moving even more quickly, and increases the dependability of supply chains. Using 2D barcodes is no longer an extra convenience for businesses that depend on accuracy and productivity—it is now essential.
The Shift From 1D to 2D Barcodes
The striped 1D barcode has been around for decades, but was built for simple tracking. It can only store a string of numbers and needs a direct line of sight to scan.
2D barcodes are different. They store information both across and down, including thousands of characters in a small square. A single scan can show a product’s name, batch number, category, color, or even links to digital records, without connecting to a server.
A few you will find most frequently are:
- QR Codes – Common in consumer apps and retail, from product details to contactless payments.
- Data Matrix Codes – Often used in healthcare and manufacturing for small items needing high precision.
- PDF417 Codes – Useful for transport, licensing, and documents requiring layered information.
In addition to increasing data storage capacity, 2D barcodes lead to more accurate and efficient operations as well as improved management of factories, retail spaces, warehouses, and medical facilities.
Why 2D Barcodes Are More Effective
Alphanumeric data is not the only information encoded by a 2D barcode scanner. These codes can also include images, web addresses, audio, and other binary data. This implies that you can utilize the data whether or not you have a database connection.
2D barcode scanners are typically used to read 2D barcodes, although some 2D barcodes, like the commonly-recognized QR code, can be read with certain smartphone apps. 2D barcode scanners can read from over 3 feet away and are available in the typical “gun” style and cordless, countertop, and mounted styles. Some 2D barcode scanners are also compatible with 1D barcodes, giving the user more flexibility in how they are used.
The reasons why businesses are increasingly utilizing 2D barcodes and why they are more efficient than traditional barcodes are explained below.
More Data in Less Space
A 2D barcode, in comparison to a standard 1D barcode, is capable of holding more information. For product tracking, inventory management, or compliance, it allows businesses to save all they need in a single scan.
A Smarter Way to Scan
One-dimensional barcodes can be scanned at an angle but must be pressed firmly against the scanning window. Certain rotation-based processes are limited to 1D applications. 2D barcodes can rotate in any direction. These codes are ideal for manufacturing sites, hospitals, supermarkets, and warehouses with high traffic volumes since they allow for little distortion.
Built-In Error Correction
Many 2D barcodes can automatically correct errors. The scanner can read codes that are broken or partially missing. Therefore, they are essential to the critical functions of the aerospace, medical, and electronics sectors.
How Industries Are Putting 2D Barcodes to Work
There are numerous uses of a 2D barcode that can be applied to different industries.
2D Barcodes in Retail
Chain stores and supermarkets transmit product information and prices, including batch numbers and expiration dates, using 2D barcodes. More information helps employees minimize food waste, handle recalls more effectively, and keep expired products off the shelf.
2D Barcodes in Healthcare and Manufacturing
When it comes to 2D barcodes, manufacturing and healthcare overlap in multiple ways. Pharmaceuticals, for example, can be authenticated and traced with the use of 2D barcodes. Barcodes can also be engraved on metal, which facilitates traceability and can be utilized on small metal components in manufacturing or on medical devices such as stents.
2D Barcodes in Warehousing and Logistics
Many warehouses receive items already labeled with 2D barcodes. A delivery label with a 2D code can be scanned directly for details, without needing to connect to external systems.
2D Barcodes in Pharmaceuticals
2D barcodes are often used in pharmaceuticals with relatively small containers because they can conceal a lot of information in a small area. Among these could be a product description, batch information, serial number, and even a URL for more product details.
Benefits Businesses Gain From 2D Barcode
Adoption
Since a 2D imager can read both 1D and 2D barcodes, it is more general than an ordinary laser scanner. It can scan accurately even in direct sunlight and support codes that are dirty, broken, or of poor print quality. Furthermore, mobile phone barcodes, such as loyalty cards or QR codes, can be quickly read by a 2D imager. Since they can read barcodes almost instantly, modern 2D imagers provide time savings for both operators and customers.
2D barcodes minimize errors and maximize the accuracy of data collection. They enable businesses to utilize multi-purpose labels, which reduces costs. The barcodes not only enhance product authentication but also deter counterfeiting. By providing QR codes that link to loyalty schemes, product information, or promotions, they also make customer business interaction more convenient.
The Challenges You Need to Consider
Although 2D barcodes primarily present positive benefits, organizations must be aware of some challenges that may arise upon implementation. Addressing them in advance can avoid setbacks and thus ensure operations continue running perfectly.
Equipment Upgrade
Not every existing scanner can read 2D codes. Many companies invest in updated devices or system upgrades. Planning and budgeting are necessary, but the improvements in precision and flexibility justify the effort.
Training of Employees
New scanning equipment often comes with a learning phase. Training helps the employees to become comfortable with the equipment, reduce user errors to a minimum, and allow maximum utilization of the technology. Well-trained staff members typically adapt quickly and maintain uninterrupted operations.
Security Issues
Malicious QR codes can redirect users to unsafe sites, posing security threats. Strong security practices, coupled with proper staff guidance, diminish such vulnerabilities.
Integration with Existing Systems
ERP, point-of-sale, and warehouse management software may require adjustments to enable the 2D barcode capabilities. Such integration requires a lot of effort and resources, but once done, a business can make the best use of 2D technology.
What’s Next for 2D Barcodes
2D barcodes are more than product labels these days. They are evolving into tools that help companies interact with clients, increase productivity, and maintain consistency across borders. Companies can remain ahead of the curve and make better decisions if they have a better understanding of the trends that will shape their future.
Packaging as a Digital Touchpoint
Packaging is evolving into a channel for customer interaction. By scanning a code, buyers can access tutorials, promotions, nutritional details, or authenticity checks.
Hybrid Systems with RFID
Many businesses combine technologies. RFID drives automation in supply chains, while 2D barcodes handle customer-facing applications. Together, they provide end-to-end coverage.
Global Standards for Universal Readability
GS1 and other global standards will shape the future growth of 2D barcodes. Codes printed in one country will be readable anywhere, supporting seamless trade and making data sharing much easier.
Why Now Is the Time to Invest in 2D Barcodes
2D barcodes are changing how companies function and engage with their clientele. They provide instant gratification to customers with product details, offers, and interactive content that build trust and further brand loyalty. For marketers, 2D barcodes open up avenues for data-driven insight and half-targeted campaigns that will push for growth that can be measured.
At Lowry Solutions, we witness this transformation every day. We speed up the checkout process for the retailers, provide manufacturers with full product traceability, and help logistics teams in bilaterally precise goods movement. With all our expertise in scanners, printers, and labels, businesses can rest assured that whichever process is being regarded.
Lowry Solutions has helped companies with labeling and data capture issues for years. If you require heavy-duty printers, high-speed scanners, or an entire traceability system, we can assist you in finding the appropriate 2D barcode solution. Start the conversation with Lowry Solutions today and put 2D barcodes to work for your business.
FAQs
It depends on the method of printing used and the materials concerned. While labels printed on a more resilient substance or etched directly onto metal may persist for years, those printed on paper may degrade rapidly in hostile conditions. Lowry Solutions helps corporations choose the right media and printers, along with their operating conditions.
Definitely not! A scanner can read a 2D barcode without any internet connection since the information exists within the code. However, such a situation could be different if the code directs the user to an online database or webpage for the connection. Lowry Solutions helps companies decide when to put data into the code and when to connect it to external systems.
Yes. Many businesses add logos, colors, or patterns around their codes to align with brand identity. However, readability must always come first.
Printing the code itself doesn’t cost much. Most expenses are related to upgrading software, printers, or scanners to handle 2D formats. With proper preparation, most businesses can rapidly determine their return on investment. Lowry Solutions assists businesses in evaluating their current machinery and creating affordable upgrade plans.
Depending on their manufacturing process, 2D barcodes can resist abrasion, heat, cold, or moisture. For semi-permanent use, they can also be laser-etched onto the metal components. Lowry Solutions offers printers and labels designed specifically for these situations.
